Fractional Life - the company

Launched in December 2006, Fractional Life is the lifestyle brand dedicated to growing the fractional ownership marketplace. Based in the UK, the company has 3 divisions: interactive, fractional consumer exhibitions and trade conferences, and publishing. With 19 different categories including fractional property, destination and PRC clubs, aviation, boats and yachts, classic and super cars and more, the website is the most comprehensive for users looking for help and advice, and purchase information from over 300 fractional operators.

Fractional Life Expo , the world’s only consumer fractional exhibition was launched in August 2007. Now an annual event which takes place in the heart of the City of London it attracts visitors and exhibitors from around the world. Click here to read the review of Fractional Life Expo 2009.

The 2010 event will be held at Broadgate Event Venues in the heart of the City of London from the 13th to 15th September 2010. Click here for more information.

Fractional Ownership Expo 2009

The company launched Fractional Summit, Europe's only dedicated fractional property trade conference in 2008. Fractional Summit 2009 was extended to a two-day event and attracted over 210 delegates from 24 countries.

Fractional Summit 2010 took place over the 18th and 19th February at the London Marriott, Grosvenor Square, London and was attended by more than 250 delegates. For a review of the event click here.

The 2011 Summit will take place on February 17th and 18th at the London Marriott, Grosvenor Square.

And new for 2010 is Fractional Summit USA, taking place at the Intercontinental Hotel, Miami, Florida on August 31st and September 1st. Click here for more information.

About Fractional Life.com

Fractional Life is a radical web portal providing a one-stop site to assist consumers in making sense of the currently expanding fractional ownership marketplace. www.fractionallife.com brings together a plethora of global lifestyle experiences that one can dip in and out of dependent on desires.

What Fractional Life specialises in is bringing all the major players in the industry into one dedicated virtual superstore, so why spend an age trawling the internet to seek out your perfect experience when one site brings it all together.

The website not only covers those companies that specialise in fractional ownership but others that offer lifestyle experiences such as the use of supercars, jets, yachts and other top-end luxury products but without the consumer owning a particular segment. Anything asset-sharing, part-ownership or experience sharing based.

So far, so dull and technical. But think of it as having your cake and eating it- consider owning your 'own' yacht but without having to splash out on the original purchase cost, concern yourself with maintenance and repairs or trouble your accountant with depreciation.

The concept is set for huge growth as people become more intuitive towards their spending and 'luxury lifestyles', focusing on more of the experiential than perhaps provenance and ownership.

It also potentially offers a great investment for the risk averse - ie. if you own a property and the market crashes, you only have a fraction of the exposure than if you owned the residence outright.

Put simply it gives you the freedom to proportion your luxury lifestyle, when you want it most.

As the website tagline suggests, it is 'The Smarter Way To Own'. Enjoy!

The Team

Piers Brown, Founder, is the driving force behind the one-stop concept, an experienced Sales and Marketing director- having worked in retail, the national media and one of the most successful fractional car clubs over his career.

Piers recently qualified as a MBA, completing his thesis on fractional ownership.

He's also a qualified member of the Institute of Direct Marketing and Institute of Sales and Marketing Management.

George Sell, Editor. George is an experienced property, travel and lifestyle journalist with a decade of covering the domestic and overseas property markets under his belt. He has edited several consumer and b2b property titles in the UK and contributes to a wide range of magazines and national newspapers. George is also responsible for editorial content on our new b2b site Fractional Trade.

Aaron Weddell, Direct Marketing Manager, is the man behind our online communications. A freelance motoring and business journalist Aaron has worked on a number of online and print publications over his career but most recently brought his personal experiences of fractional ownership to bring the Fractional Life website to life..

Fabrizio Harper, Head of Sales, first brush with fractional ownership came several years ago working as the club secretary for a large fractional car club. Having gotten a taste for sales, Fabrizio has since headed up the sponsorship for a major Music award show, and more recently has been selling property in Mayfair, London. Having experienced first hand the recent downturn of the London housing whole ownership market, Fabrizio had noticed the recent growth in destination club, PRC and fractional property ownership and feels that now is the right time to join the Fractional Life team.

Tracey Carter, Conference and Events Manager Tracey joined the team in 2008 and has considerable experience in real estate sales and conference and event management. She’s responsible for the successful organization of the Fractional Summit and Fractional Life Expo events and Fractional Life’s offline brand profile
 

Sandra Rodrigues, Office Manager joined Fractional Life in February 2008 having previously held office roles at a fractional car club and a charity. Sandra brings a wealth of systems, administration and accounting knowledge

Jennifer Clark is our very own fashionista, specialising in identifying what is hot or not on the catwalk and high street. When she's not hanging out at swanky parties or scouring the fashion periodicals Jen occasionally turns in a feature or two for Fractional Life.

Susan Kime, Senior Staff writer whose knowledge and experience in both the fractional and the destination club industry is well-known. She is a major voice in the industry in the United States, and has spoken at many conferences, both nationally and internationally.

Jessy Zhang is our Chinese translator for Fractional Life. Having completed her Masters in Management and Information Systems at Manchester Business School, she joined Shell where she worked on the introduction of a new global recruitment system. Her true passion lies in fashion retailing, especially in emerging markets. She is also a sourcing manager for a Chinese fashion retailer in Europe.

Jessy loves the fractional ownership concept and believes it has huge potential in China.

Read Jessy's translations here - http://www.fractionallife.com/intl/sc.html

The Idea

Working in the eye of the storm Piers had seen the market blossom over the past few years with more and more companies entering the arena every day. Healthy competition and consumer choice is clearly to be applauded but Piers could see that with that growth a potentially bewildering array of choices faced the consumer and he found himself increasingly frustrated that the options were not gathered in one easy reference site. Thus whilst sitting behind the wheel of a supercar club owned Ferrari F430 Spider heading towards Le Mans the idea of Fractional Life was hatched. The plan being to assist the consumer in making more informed decisions about what is best for them and in doing so grow the Fractionallife.com brand as the number one resource for all things 'fractional'.