Bag, Borrow or Steal team up with Sex and the City for Promo

New Partnership Will Give Fashionistas the Chance to Walk the Red Carpet at the Sex and the City Movie Premiere

Bag Borrow or Steal, the nation's leading "borrowed luxury" retailer that allows women to borrow designer handbags and jewelry online, today announced it has partnered with New Line Cinema to promote the release of the Sex and the City movie, debuting in theaters nationwide on May 30, 2008.

On April 1, Bag Borrow or Steal will launch the "Sex and the City Style Profile" YouTube Contest and the "Sex and the City Purse-onality" Sweepstakes. Both give a grand prize of a glamorous trip for two to New York City to attend the Sex and the City movie premiere in late May. From April 1-May 9, women can submit a video identifying the Sex and the City character whose style most resembles their own, as represented by their handbags. The first 50 people to enter the "The Sex and the City Style Profile" YouTube Contest will receive a $250 borrowing credit to Bag Borrow or Steal. The grand-prize winner will also win a $500 borrowing credit to Bag Borrow or Steal to be used however she desires, and space to document her experience in her own dedicated blog on the Bag Borrow or Steal website.

In addition to entering the contest, contestants can enter Bag Borrow or Steal's "Sex and the City Purse-onality" Sweepstakes. During the same duration as the contest, individuals can enter the sweepstakes by visiting Bag Borrow or Steal's website ( where they will be asked take a quiz to find their "Sex and the City purse-onality." Sweepstakes entrants will also have the chance to win secondary prizes including a $100 Bag Borrow or Steal borrowing credit, Sex and the City movie posters, the movie's soundtrack, local movie tickets, t-shirts, and more. Lastly, also within the contest and sweeps duration, for every handbag members borrow, they will receive an extra sweepstakes entry giving them even more of a shot to win.

Bag Borrow or Steal will also launch a Sex and the City style shop on March 18, 2008, which will give women access to a collection of luxury accessories inspired by the four main characters of Sex and the City. Following the film's release on May 30, Bag Borrow or Steal will expand the collection to also feature select styles worn in the movie by the fashionably fabulous cast.

Academy Award-winner Jennifer Hudson plays Carrie Bradshaw's assistant in Sex and the City and her character happens to have an infatuation with handbags. During her job interview with Carrie, she mentions that she borrows her designer handbags directly from Bag Borrow or Steal.

"Our partnership with Bag, Borrow or Steal developed organically, starting with the company being written into the script by Michael Patrick King," said Chris Carlisle, president of domestic theatrical marketing for New Line Cinema. "Our collaboration will allow us to engage with Sex and the City enthusiasts while they anxiously wait the reunion of the fashionable foursome for the first time on the silver screen. It also showcases passion for accessories in the true Sex and the City spirit."

"Bag Borrow or Steal is so excited to be teaming up with New Line to promote one of the most anticipated movies of the year," said Mike Smith, chief executive officer of Bag Borrow or Steal. "Since we introduced the �borrowed luxury' con



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