Designer Narciso Rodriguez creates exclusive lines for Rent the Runway

Rent The Runway Narciso RodriguezFashion designer Narciso Rodriguez is set to create an exclusive line of clothing for online retail store Rent the Runway.

The New York-based company leases out designer gowns and accessories to its customers for up to 90 per cent off the retail price, and has become popular among female shoppers who are looking for a hassle-free way to rent outfits for weddings, formals, parties and dates without paying a designer price tag.

Rodriguez - who is best known for celebrity red carpet outfits and his line of perfume – will design four unique dresses inspired by his previous creations to launch the Rent the Runway ‘capsule’ project. The project hopes to attract other designers who are looking for new platforms and avenues to engage with potential consumers.

A dress that would retail for US$3,500 from the Rodriguez capsule range, can be hired from Rent the Runway for $400 for four days.

www.renttherunway.com

17/01/12
 

Posted:
17/01/12

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