The third Fractional Life Expo took place last week in the City of London- If you missed it, you missed out!
The show saw a great footfall from both trade and very well informed fractional buyers over the 3 days (Monday to Wednesday). The majority of exhibitors stated business was brisk on the Monday and Wednesday generating high quality leads. Tuesday’s visitor numbers were affected by the weather and as a result many people attended on Wednesday, the final day of the show which proved to be the busiest yet. Press attendance at the show was exceptional including BBC National News at Ten, Financial Times, Wall Street Journal, Ventures Magazine, OPP Magazine, Global Edge, HomesOverseas.co.uk and Metro Newspaper to name but a few.
In this challenging market, exhibitors who actively promoted their products from their stand and within the confines of the show prospered - one exhibitor sold 27 fractions over the 3 days! A selection of quotes from exhibitors can be reviewed below:
“Having a presence at the Fractional Life Expo is absolutely crucial to us. The high quality leads, the Expo’s fantastic location in the hub of the financial district of London. The extensive PR opportunities as well as great networking and building new partnerships made it absolutely worthwhile.” Brigitte Urbano, Head of Fractional Sales, Oceanico Private Residence Club
“This year’s Expo has been a success for Marque II. Not only have we made some great corporate contacts but we have had instant sign ups too, justifying attendance straight away – in short a resounding success guaranteeing our attendance next year.” Nat Alexander, Sales and Marketing Director, Marque II
“Morgan Forbes have a proactive approach to brand awareness and client management. Being our first show as an exhibitor we were unsure of what to expect. We didn’t need to be – we were delighted with the choice of venue and the manner in which the event was executed. We sold 27 fractions to 20 new clients. In addition we forged over 50 new potential relationships - an excellent event” Hugh Hershaw, Acquisitions Manager, Morgan Forbes
A BIG THANK YOU TO ALL OUR SPONSORS, EXHIBITORS & VISITORS
WE LOOK FORWARD TO SEEING YOU IN 2010!
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